Leto thrives on four core pillars—Growth, Nurture, Connection, and Joy. It’s a place where people push past limits, support each other, celebrate progress, and discover the thrill of movement. The brand identity needed to capture that energy: welcoming and full of life, yet with a minimal appearance to symbolize the no-nonsense training environment.

The identity centers around a minimal logotype that cleverly transforms into a collection of flexible symbols. Each symbol reflects the gym’s core values and can be used across all brand touch points. This modularity reinforces the brand’s adaptability— just like the athletes themselves.